Blogging indeed is a bit passive, whereas, on social media, everything is instant and real-time, and hence the shift. Instant gratification as some might call it. Somebody could argue that social media makes it easier to get audiences, but the whole point of blogging was to not care for audiences! The author also argued that social media gave rise to fake news and confirmation bias i.e. the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories. “People believe what they want to believe” – said Amit in a pessimistic tone, and pointed out to the market for fake news.