Supriti Malhotra

COVID-19, EPL, and the Evolution of Socially Conscious Advertising

January 9, 2021January 9, 2021 Supriti MalhotraLeave a comment

**Mesut Özil’s Tweet on Xinjiang**
*Source*: *Mothership*

‘Let’s solve water’… Like it’s a problem to be solved, which it is. The brilliance of the copywriting simplicity can be witnessed during the currently underway, English Premier League (EPL). In the aftermath of COVID-19 and necessary health and safety precautions, the uncertainties of potential revenues and absent audiences has the Premier League grappling with reworking the broadcast environment. Additionally, with the recent moratorium on unbridled advertising by the EPL’s advisory group, league clubs and associate brands have been given food for advertising thought. In June 2020, the “Premier League’s broadcast enhancement advisory group capped advertising at 25% of the branding at each club’s ground, with 65% reserved for images of fans and 10% for the Premier League’s imagery and logos.” Even as the EPL’s “500 million pound (USD 665 million) deal with PPTV” has been terminated due to acrimony over Mesut Özil taking on China about its Uighur Muslim camps, the global movement against discrimination and racism is expanding its influence in the golden game of advertising.

**The Most-Watched Football League – English Premier League**
*Source: Project 11*

**Billion-Euro Covid Hit to Premiere League Revenue**
*Source: Deloitte & Bloomberg*

**Mesut Özil**
*Source: football.london*

According to Deloitte’s Annual Review of Football Finance 2020’, “the Premier League continues to generate the highest revenues across the ‘big five’ of EUR 5.9 billion IN 2018-2019.” Considering COVID-19 has prompted the richest domestic soccer competition in the world to ask for “80% prepayment of broadcast rights fees,” the EPL revenue is likely to be hit further after losing access to China’s 1.4 billion market. In early 2020, CSM Live was commissioned to print ‘stadium wraps’ for the expectedly empty stands of the club stadiums. Based on the advertising guidelines issued by the Premier League, club designs began veering towards positive brand associations such as Manchester United Against Racism.

**No Room For Racism**
*Source: Sky Sports*

While the No Room for Racism campaign was launched by the English Premier League in March 2019, furthering the efforts of the Kick It Out initiative against discrimination; the EPL’s history with racism and discrimination continues with the recent racial abuse directed at Crystal Palace’s Wilfred Zaha by a 12-year old from Solihull.

**Wilfried Zaha & West Midlands Police**
*Source: Twitter*

In response to the offender’s arrest, Zaha tweeted, “People need to understand that whatever your age, that your behaviour and your words come with consequences and you cannot hide behind social media…It is important social media platforms do as they did yesterday and seek out these individuals and remove them… It isn’t enough to just say #notoracism. We need action, we need education, things need to change.”

According to Stop Funding Hate’s Alex Murray, “there’s the ability for football to come together to demand action. I think that the influence clubs have, as well as their massive spending power, means there’s a real opportunity to get behind a campaign like this and add to the impact it’s already having.” Even as campaigns such as Stop Funding Hate and ‘No Room for Racism’ promote initiatives against hate and discrimination, the Conscious Advertising Network is pressuring advertisers to be more conscious of branding associations. Launched in June 2019, the Conscious Advertising Network (CAN) was formed by co-founders Jake Dubbins and Harriet Kingaby as a response to media industry reports such as by The Times which demonstrated that big brands were inadvertently advertising next to content by extremists, pornographers, and white supremacists.’ According to Kingaby, “CAN feels strongly that all parts of the industry – brands, agencies, media owners, ad tech, regulators and civil society – should come together to fix the significant problems in the system… and now has over 70 members who are committed to ensuring industry ethics keeps pace with the technology of modern advertising.”

As the golden game of EPL advertising undergoes a makeover, one of the most loved and profitable exercises in global sporting collaboration will have to keep up with a more socially-conscious audience in its brand imagery as television/digital audiences worldwide stare at their screens for their favourite team’s next goal-making move.

Like what you just read? Become TheSeer Insider. You will be receiving one letter from us every Friday to help you spend a more mindful day and make the best of your weekend. Enter your email id below and click on subscribe. We won’t spam you, ever!

Tracing India’s Environmental Footprints with EIA 2020

August 29, 2020August 29, 2020 Supriti MalhotraLeave a comment

EIA 2020 will have to re-assess its impact on India’s ecological balance even as the country’s aspires for its dream of a 5 trillion dollar economy.

“A drop in seismic noise—the hum of vibrations in the planet’s crust” due to Covid 19 restrictions is just another discernible marker of the environmental impact of global industrialisation amidst a population exceeding 7 billion people. Even as carbon credits (Fig. 1) are traded worldwide, attempts were afoot to limit global temperatures to 1.5 degrees Celsius as ratified by 189 countries in the 2016 Paris Agreement. In India, the draft Environmental Impact Assessment Notification (EIA) 2020 has recently concluded its public discourse after agitated and contentious feedback from a majority of 17 lakh respondents against the dilution of the EIA process, particularly the exclusion of public consultation for many projects which could adversely impact the environment.

United Nations Carbon Offsets | Source: United Nations Environment Programme

The inaugural EIA Notification in 1994 required public consultation for ‘all projects requiring environmental clearance from the Central Government’ as listed under 30 categories of its Schedule I. However, the due diligence involved in assessing environmental impact was skewed for “site specific projects such as mining, hydro-power, major irrigation projects, ports and harbours, prospecting and exploration of major minerals in areas above 500 hectares.” According to EIA (1994), the “decision regarding suitability or otherwise of the proposed site” had to be conveyed “within a maximum period of thirty days by the Central Government in the Ministry of Environment and Forests.” This was probably to quash the misgivings of people like Medha Patkar and the Narmada Bachao Andolan which caused the withdrawal of World Bank funding for the Sardar Sarovar Dam in 1993.

As governments in independent India have forged ahead to improve the country’s economy after centuries of British plunder, a commitment to environmental impact assessment has largely been influenced by external factors such as the enactment of Environmental Protection Act (1986) after the Bhopal Gas tragedy; or even Indira Gandhi’s establishment of the National Committee for Environmental Planning and Coordination (NCEPC) in April 1972 in preparation of the first environmental conference held in Stockholm in June 1972. But the skewed balance of economic growth and environmental conservation/protection is just as evident in the EIA Notification (2020).

With the Modi government’s push to support economic growth at the grassroots level, the focus has been India’s micro, small and medium enterprises (MSMEs), growing from 6.33 crore MSMEs reported in the “MSME Ministry’s FY19 annual report.” According to the recent notification by the Ministry of Micro, Small & Medium Enterprises, MSMEs are categorized by investment in Plant and Machinery or Equipment and turnover; ranging from INR 1 crore and INR 5 crore for a micro enterprise, to INR 10 crores and INR 50 crores for a small enterprise, extending to “investment in Plant and Machinery or Equipment not exceeding INR 50 crores and turnover less than/equal to INR 250 crores.” Even as the debate about public consultation continues, what is particularly disconcerting is that the government in its attempt to bolster Indian MSMEs has exempted many projects from prior-Environmental Clearance (pEC) or prior-Environmental Permission (pEP) such as –

Manufacturing of Linear Alkyl Benzene Sulphonic Acid (LABSA) from LAB; Chemical processing of ores/ concentrate; Manufacturing of Acids; Petroleum products and petrochemical based processing; and Manufacturing of paints, varnishes, pigments, intermediates (excluding blending / mixing).

Waste Management & Soil Contamination Image — Waste Management & Soil Contamination | Source: Memuco

The decentralization effected by EIA 2006 included a segregation of projects not requiring an “Environment Impact Assessment report” (Category ‘B2’). In EIA 2006, projects categorised as B2 did not require public consultation, similar to EIA 2020. However, the lack of accountability afforded to MSMEs in EIA 2020 is astounding considering the environmental impact of exempted projects. The unfettered manufacturing of products like LABSA, acids, paints, and petroleum/ petrochemical derivatives is especially alarming considering many of these processes are listed as generating hazardous waste in Schedule I of the Hazardous Waste Rules 2016. This undetected contamination by environmental pollutants is exacerbated by the fact that violation reporting is no longer the purview of Indian citizenry.

According to Traverso-Soto, Gonza?lez-Mazo, and Lara-Marti?n, “the major fraction of synthetic surfactants are disposed down the drain to sewers… and sludges are also a potential source of contamination for soils, groundwater and adjacent rivers as they tend to contain high concentrations of organic contaminants and are often used in agriculture after anaerobic digestion.” Combined with an increase in EIA validity periods and reduced frequency of compliance reporting, the ambiguous jurisprudence of EIA 2020 is debatably unequitable in its attempt at environmental conservation and preservation. Although the shift to renewable energy is evident in the exemption from pEC or pEP for projects like “Solar Photo Voltaic (PV) Power projects, Solar Thermal Power Plants and development of Solar Parks,” the EIA 2020 will have to re-assess its impact on India’s ecological balance even as the country’s aspires for its dream of a 5 trillion dollar economy.

Cover Image: Supriti Malhotra

Capacity Building for India’s Emerging Economy – Jottings From the FICCI-SRMIST Webinar

August 5, 2020August 5, 2020 Supriti MalhotraLeave a comment

A five trillion-dollar dream of the world’s sixth largest economy depends on “over 600 million people under the age of 25 years” (Fig. 1). Among these, 300000 students from 3500 educational institutes in India were found to be only 46% employable by the 2020 India Skills Report, an annual skills assessment conducted by Wheebox in collaboration with Taggd, Confederation of Indian Industry (CII), Association of Indian Universities (AIU), United Nations Development Programme (UNDP), and All India Council for Technical Education (AICTE).

**Fig. 1: Addition to Working Age Population**
*Source: K.P. Kannan & G. Raveendran*

According to the India Skills Report, “The pitiable figures of India’s formally trained workforce – which stand at merely 2.3% in comparison to economies like South Korea which has a mammoth share of 96% – indicate that the former will have to rethink, redefine, and repaint the entire talent map of the country to stand a fair chance of participating in global jobs market and hence, play a resourceful role in the growing economy.” A few days before the National Education Policy 2020 was launched, the Federation of Indian Chambers of Commerce & Industry (FICCI) collaborated with the SRM Institute of Science & Technology (SRMIST) to bring together policymakers, industry and academia for a discussion on The Emerging Economies: Identify and Create Competencies.

Held on July 23rd 2020, the webinar played host to diverse stakeholders such as Piyush Goyal, Union Minister of Commerce and Industry and Railways, OECD’s Andres Schleicher, industry leaders such as Hemal Shah (Dell Technologies), Lokesh Sharma (AWS, Amazon), as well as academic leaders such as Prof. Ramgopal Rao (IIT, Delhi) and as Prof. Tan Eng Chye (President-NUS, Singapore). With Pranjal Sharma and Mohandas Pai moderating panel discussions, the FICCI-SRMIST webinar explored solutions for capacity building through sharing of best practices while considering opportunities for enhanced synthesis between government, industry and academia.

For Piyush Goyal, “Aatmanirbhar Bharat is going to be the defining moment for India’s future.” While the ambition of Aatmanirbhar Bharat remains economic self-reliance, the Covid 19 pandemic has not only thrown global supply chains in disarray, but is altering the way the world works and learns. Ernst and Young’s Workforce Advisor, Anurag Malik said, “Covid has accelerated future trends, and the number one trend is remote working with almost every company” resorting to “95% remote working.” The ‘New Normal’ has altered conventional approaches to employment, and employability (Fig. 2) will increasingly involve each of the “4 skills of business communication, numerical skills, critical thinking skills and computer skills” assessed during the Wheebox National Employability Test survey (WNET) for the 2020 India Skills Report.

**Fig. 2: India’s Workforce Employability 2014-2020**
*Source: India Skills Report 2020 (Wheebox)*

The digital economy, which was largely a consumer-driven marketplace, is being formally disrupted by the implications of social distancing caused by Covid 19. According to Amazon’s Lokesh Sharma, “3.7 billion are connected to the internet, 50% of which are Asians, and 24% are Indians. Disruption is happening in work (Gig economy), worker (Type of job), and workplace (Remote Working).” Even as governments and corporates strive towards mitigating the negative impact of Covid 19 worldwide, the dynamics of the global workforce is in flux. According to Gartner’s report, Future of Work Trends Post Covid 19, “32% of organizations are replacing full-time employees with contingent workers as a cost-saving measure.” Combined with India’s 15 million freelancers “currently accounting for USD 1 billion of the USD 2-3 billion global freelancer market,” strategic interventions in the global gig economy require capacity building for “talent liquidity” and a course correction for the “disproportionate value” represented by income inequality worldwide.

**Fig. 3: Gender-Wise Workforce Participation and Employability in India 2014-2020**
*Source: India Skills Report 2020 (Wheebox)*

For Reliance’s Bijoy Sahoo, “In 1980, China and India GDP were same. But in 2020, China’s GDP is 3 times of India’s GDP.” According to the Economic Survey 2019-20, “80% of India’s workforce is employed in the unorganised sector, and only 23% of India’s 48.1% population (women)” participate in country’s workforce (Fig. 3) in 2018. Although 20th century’s “talent migration with value migration” has caused the Indo-China GDP difference, capacity building of India’s working age population will require increased gender parity and apposite skill development. While the Government of India’s Skill India Mission aims to impart employable skills to a minimum of 300 million by 2022, Sahoo questioned the difference in the “capacity building of the SRM graduate and the migrant worker?” As K.P. Kannan suggests, the “informality of employment of the majority of the Indian workers characterised by insecurity and low earnings is closely linked to their levels of education, initial conditions of poverty, and rural residence (Fig. 4).”

**Fig. 4: Percentage of Workers with Secondary Level and Above Education**
*Source: K.P. Kannan & G. Raveendran*

Arun Jain of Intellect Design suggests “design thinking for sharp identification of opportunities…to harness the potential of 900 remote working million farmers” or the unorganized workforce. Jain expounded on the elements of the design thinking framework which includes “a system of knowledge cataloguing; a system of dialoguing (Circle time is an example of dialoguing); and a system for asking questions (instead of the hierarchical parent-child relationship that exists in India).” However, as Sharma suggests, “the value of skills is a 5-year threshold.” Andres Schleicher, Director, Directorate of Education and Skills, OECD, stresses that it is important to “extract value from skills,” citing the example that despite “Japan having a very strong skill distribution system, few people get the opportunity to use their skills to productive use.” As Goyal asserts, “With 1 in 4 graduating in 2030 expected to be from Indian educational institutes, the future of mankind is going to look to you (educationists).”

For Prof. Ramagopal Rao, IIT, Delhi, “Bringing industry brings relevance in research and delivery gets strengthened.” As Director of India’s “oldest incubation platform,” Rao suggests “generating patent portfolio and start up culture in Higher Educational Institutes (HEIs), with HEI equity for incubation” similar to Stanford’s investment in Google. Of course, the fact that “11 of 21 unicorns (Fig. 5) founded in India or by Indians abroad, are founded by IIT Delhi alumni” is evidence of “inception to impact.” However, IIM’s business-minded Rishikesha Krishnan urges that, “If industry can absorb at TRL level (Technology Readiness Level), then academic research and institutional start-ups will make a greater difference to industry.”

**Fig. 5: Indian Start-ups**
Source: Tracxn (Mint)

Prof. Tan Eng Chye (NUS Singapore) agrees that strengths of education include internships/industry practise and promoting entrepreneurship. Prof. Chye provides the example of “corporate labs with 1/3 cost share between government, industry and HEI with IP (Intellectual Property) shared between the company and educational institute” with NUS students participating in these corporate labs “in 14 cities around the world including in Silicon Vallay, Tel Aviv, Jakarta, Europe and China.” Of course, the proof is in the pudding, and “after the program, 100 companies by graduates raised approx. USD 600 million in funds.” As Dell’s Hemal Shah says, “Don’t just embrace change, lead it with passion.” With Covid 19 changing the dynamics of the global economy, technological adoption is increasingly influencing the world’s way of life including workforce management and knowledge acquisition. Ajit Ranade, Aditya Birla, asserts that “What Covid 19 has achieved for Digital India, even demonetization couldn’t manage.” Goyal agrees that while “industry may have to be re-oriented, production centres may shift,”… it is important to “democratise development, progress and prosperity.”

Racism Should Not Subsume Any and Every Form of Discrimination, This Lexical Reference Should Be Kept Handy

July 24, 2020July 24, 2020 Supriti MalhotraLeave a comment

RACISM… the word in vogue right now, though that’s not necessarily a good thing. What is even more astounding is that racism is being used to describe all sorts of discrimination. There might be critics of overt cultural appropriation, but the subversive dilution of racial discrimination means that the blunt force trauma that racially discriminated individuals encounter will become as common an occurrence as eve teasing in India (which could end up in an acid attack by the spurned lover), or just another instance that hordes are facing globally and too big to deal with. A lexical reference for discrimination is necessary, not just for those being discriminated against because of race, but for others who face discrimination everyday because of gender, caste, religion, sexual preference, economic status, or any multitude of discriminatory reasons.

George Floyd
Source: Damella Frazier
Shakya Maurya Rape in Badaun
Source: FP Desk

DISCRIMINATION
Oxford: the practice of treating someone or a particular group in society less fairly than others MW: a: prejudiced or prejudicial outlook, action, or treatment racial discrimination b: the act, practice, or an instance of discriminating categorically rather than individually Urban: a: When YouTube doesn’t allow you watch a video because you don’t live in the U.S. b: “Action based on prejudice or racist beliefs that results in unfair treatment of individuals or groups; unjust conditions in areas such as employment, housing and education.” – Museum of Tolerance Law: n. unequal treatment of persons, for a reason which has nothing to do with legal rights or ability.

Discrimination ranges from microaggressions of prejudice and bias to the killing of a train passenger due to religious reasons or parading a woman naked around the village because of her caste. These people face discrimination too, and they too do not deserve that the apathy towards their experiences with discrimination be diluted further. While societal constructs of discrimination might have changed on the policy level, the implementation leaves much to be desired for.

Among the many isms one might encounter in daily life, discrimination presents itself in many forms. Racism, casteism, elitism, sexism, and cronyism with its derivatives, crony capitalism and nepotism, are rarely happenstances, but a pervading prejudice that extends beyond geographical boundaries. The most recent example is the Cisco lawsuit “for caste discrimination toward an Indian American engineer”, also called CASTEISM.

…ISM
Oxford: a set of ideas or system of beliefs or behaviour MW: a: a distinctive doctrine, cause, or theory b: an oppressive and especially discriminatory attitude or belief Urban: a: Someone who does a distinctive specified thing so much, that they are now notorious for it. They are generally referred as a “their name”-ism. b: In a fraternity or sorority of the ethnic persuasion, an ism is defined as an individual that has the same position in line Marine Law: Known as the International Safety Management Code, the ISM Code is one of the required regulations in the marine industry

…ISM

Oxford:            a set of ideas or system of beliefs or behaviour
MW:                 a: a distinctive doctrine, cause, or theory
b: an oppressive and especially discriminatory attitude or belief
Urban:             a: Someone who does a distinctive specified thing so much, that they are
now notorious for it. They are generally referred as a “their name”-ism.
b: In a fraternity or sorority of the ethnic persuasion, an ism is defined as
an individual that has the same position in line
Marine Law: Known as the International Safety Management Code, the ISM Code is
one of the required regulations in the marine industry

And what might be the difference between elitism and cronyism? The consideration of being among the privileged few and receiving favours for being among the privileged few… The pseudo-intellectual Bengali who hijacks cultural authority is likely exhibiting elitism.

CRONYISM
Oxford: the situation in which people in power give jobs to their friends MW: partiality to cronies especially as evidenced in the appointment of political hangers-on to office without regard to their qualifications Urban: partiality to friends, expressed by appointment of them to positions of authority, regardless of their qualifications Business: the act of showing partiality to one’s close friends, typically by appointing them to a position in a company or organization despite the individual not necessarily being the best person for the position. Although this is favoritism is frowned upon in many cases, it is often hard to determine what is or is not cronyism…Although accusations of cronyism are prevalent, they very rarely amount to any disciplinary action or removals from power.

CRONYISM

Oxford:           the situation in which people in power give jobs to their friends
MW:                 partiality to cronies especially as evidenced in the appointment of political
hangers-on to office without regard to their qualifications
Urban:            partiality to friends, expressed by appointment of them to positions of
authority, regardless of their qualifications
Business:       the act of showing partiality to one’s close friends, typically by appointing
them to a position in a company or organization despite the individual not
necessarily being the best person for the position. Although this is favoritism
is frowned upon in many cases, it is often hard to determine what is or is not
cronyism…Although accusations of cronyism are prevalent, they very rarely
amount to any disciplinary action or removals from power.

Cronyism, on the other hand, has existed for as long as societal favoritism has. The influence of social networks in the world extends from panelinhas in Brazil to guanxi in China. According to an Oxfam India report, India Inequality Report 2018, “the total wealth of Indian billionaires is 15% of the GDP of the country, and the richest in India have made their money through crony capitalism rather than through innovation or the fair rules of the market.” The impact of crony capitalism is subversive in its obscure influence on the global political economy.

Even the Covid 19 pandemic has not deterred cronyism (Fig 1.), with the federal Paycheck Protection Program (PPP) which provides loans backed by the Small Business Administration, displaying hints of crony capitalism which are often well within legal bounds. According to Forbes‘ Maneet Ahuja and Antoine Gara, “In a fresh twist on ‘relationship’ banking, personal connections were key to landing PPP cash whether the intermediary was a big bank, or a small one.” When the PPP application of Families First Pediatrics’ owner, Dallen Ormond, was refused by JPMorgan Chase which had “dished out $20 million in PPP money to two subsidiaries of Ruth’s Hospitality Group, the steakhouse chain parent that has a separate credit line with the bank, Ormond fumed in an email to Forbes, “Please tell the powers that be when this is all over I hope they can find someone to save their newborn baby’s life as they enjoy their $50 steak“”.

Of course, the Trump administration has already encountered flak for its nepotistic latitude as was evident with Ivanka Trump during the G20 summit in Japan. So, another cronyism derivative, nepotism, which favors family seems par for the course. In India, Kangana Ranaut’s outburst on Koffee with Karan against nepotism is infamous for the can of worms it splattered across the tabloids with eugenics being bandied about for good measure.

Karan, Kangana, Saif
Source: Twitter
Ivanka Trump
Source: Brendan Smialowski

Of course, a lexical reference for discrimination would be incomplete without elucidation of the pervasive endemic of RACISM and SEXISM. One of the definitions of race is, “distinct evolutionary lineages within a species,” according to Alan Templeton. The “inventor of modern racial classification” Johann Friedrich Blumenbach published his analysis of human taxonomy, De Generis Humani Varietate Nativa (On the Natural Variety of Mankind) in 1795. According to Nature magazine, Blumenbach’s comparative analysis of cranial shapes “divided the human race into five great families: the Caucasian or white race, the Mongolian or yellow, the Malayan or brown, the Negro or black, and the American or red.”

**Race and Genetic Variation**
*Source: Daniel Utter*

Scientists in the 21^st century refuse to ascribe race as a biological attribute for human classification, and “prefer to use the term “ancestry” to describe human diversity since race is a social construct.” Ancestry provides an intersectional approach to biocultural adaptation in diverse geographical conditions. Of course, colonialists’ attempts to civilize savages of Asia and Africa added to Blumenbach’s paradoxical authority and continued its subversive influence around the world… Not unlike casteist discrimination in India, which is based on the varna classification originating more than two millennia ago, and continues to be the basis of social identity for many. And let’s not forget the derivatives of discrimination based on gender and sexual preference which include:

Sexism: Prejudicial stereotyping based on biological gender attributes with discrimination generally directed towards women and transgenders
Sexual Orientation Discrimination: Prejudicial stereotyping based on sexual preference with discrimination generally directed towards those interested in same sex or non-binary sexual orientation

Obviously, while there may be enough reasons to discriminate, the question you need to ask yourself is, whether you should. While social categorization may be necessary for affirmative action or reservations for the disadvantaged in society, human nature has evolved through social constructs of identity and its dark underbelly will continue to resurface until discriminatory actions are considered unacceptable and insupportable not only on a policy level, but also within the layers of human existence.

Aarogya Setu App Has Brought Privacy Laws Under Public Surveillance Yet Again

June 2, 2020June 2, 2020 Supriti MalhotraLeave a comment

On 25th May 2018, the European Union (EU) took the reins of data protection in the global digital economy with its General Data Protection Regulation (GDPR). Internet users worldwide were faced with a brand new umbrella of terms and conditions that global technological giants scrambled together for GDPR compliance. A month earlier, Facebook’s Mark Zuckerberg had already apologized for the Cambridge Analytica scandal with “…I’m sorry we didn’t do more at the time…”

Facebook Apology for Cambridge Analytica | Source: Jenny Kane, Associated Press (ABC News)

Fig. 1 App-Based Contact Tracing | Source: Nature

Before the world was burdened with the Covid 19 pandemic and the surveillance of contact-tracing apps (Fig. 1), the maze of global data mining ensured a large percentage among digital consumers worldwide was happily unaware of the technological possibilities of location tracking and data protection. Simultaneously, there has been ample evidence globally of the vulnerability of technological information systems. As recently as April 2020, Zoom had photobombed meetings by uninvited intruders, Google is being sued for illegally collecting children’s biometric data, and multiple Android apps are obscuring malware and spyware distribution. With the uncertainty of Covid 19’s one-week incubation period, governments worldwide faced the issue of weighing public safety against individual privacy in trying to contain an unknown infectious spread. As a result, privacy concerns have entered the mainstream, and the possible ubiquity of Covid-19 surveillance has finally dawned on the global digital consumer.

According to MIT Technology Review’s Covid Tracing Tracker (Fig. 2), 4 countries among 22 which have launched contact-tracing apps have made installation mandatory for its citizens. Although India’s Aarogya Setu installation is a mandatory requirement only for travellers, Qatar has made it compulsory for all its citizens and Turkey requires installation for only those citizens testing positive for Covid 19. Among these 4 countries, China’s “health code” system on Alibaba’s Alipay and Tencent’s Wechat has been ‘rolled out in more than 100 cities across the country’, and is ubiquitous for its extensive surveillance of citizens. The resultant worldwide privacy concerns have caused many social activists to question data protection and retention policies.

MIT Technology Review Covid Tracing Tracker (Flourish) — Fig. 2 Covid Tracing Tracker | Source: MIT Technology Review

Despite the United Kingdom’s ambiguous response to Boris Johnson’s Chief Advisor, Dominic Cummings’ 419 KM excursion to County Durham, the government is quite clear about the necessity of Covid 19 contact-tracing. The UK’s National Health Service (NHS) has announced that its ‘test and trace system’ will maintain records regarding “personal data about people with coronavirus” for 20 years, with their contacts’ information stored for five years. In India, Mr. Robot-aliased French Ethical Hacker, Elliot Alderson’s exposé of security concerns about Aarogya Setu prompted the Indian government to announce its Data Access and Knowledge Sharing Protocol . Recently, Aarogya Setu’s source code has been released on GitHub, and a bug bounty was announced.

Of course, the vulnerability of global data information systems was confirmed recently by CyberNews’ security analysts when they discovered “800 gigabytes of 200 million detailed user records on a publicly accessible server” including data files ostensibly attributed to the United States Census Bureau. According to the CyberNews Team, “Certain codes used in the database were either specific to the Bureau or used in the Bureau’s classifications.” Unprotected databases are not the only global privacy concern. Data mining is often hidden among unnecessary app permissions or the terms and conditions of registration that generally users do not pay attention to. For example, on 27th May 2020, Arizona Attorney General Mark Brnovich in the United States filed a lawsuit against Google for its “willfully deceptive and unfair acts and practices” regarding collection of users’ location information despite “Location History disabled” and “Web and App Activity.”

As governments join the global data surveillance for Covid-19 tracking, privacy concerns are no longer the limited purview of the individual consumer. The MIT Technology Review team which is “watching the Watchmen” considers Singapore’s Trace Together at the forefront of contact tracing apps with its decentralized approach, open-source license, and ‘opt-in’ feature. For the Senior Editor of the MIT Technology Review, Patrick Howell O’Neill, “The way forward is to ensure transparency in contact tracing apps” in terms of data collection and retention. With the Chinese health codes determining movement in public spaces as well as private establishments such as offices and restaurants, contact tracing apps and Covid-19 surveillance is likely to remain a glaring reality in our daily lives for a few years to come.

Cover Image by Gerd Altmann from Pixabay

Digital Publishing Startups are Redefining the Industry as Amazon Maintains Lead

May 9, 2020May 9, 2020 Supriti MalhotraLeave a comment

The pursuit of hygge during COVID-19 social distancing has forced the Tsundoko-afflicted to dust off the books in their homes, and prompted busy readers to boost e-book sales worldwide. With Amazon shifting its attention to ‘essential goods and services’ and independent bookstores suffering due to reduced footfall, digital publishing platforms and reading services are flourishing globally. According to Emma Charlton, fiction sales in the United Kingdom have had a 30% increase while sales of children’s non-fiction titles surged by 66% in the United States. Even as digital libraries such as Internet Archive and JSTOR have provided access to millions of books and journals, Seagull Books is offering a book a day to readers worldwide. The million-plus subscribed Scribd has also pitched in with free access to its library.

Seagull Books - E-Book Offer — Seagull Books – E-Book Offer

Although the COVID-19 lockdown has positively impacted the global e-book industry, publishing startups have been re-drawing the boundaries of the traditional printing press and conventional publishing houses for years.

My VLF, winner of Bookseller’s FutureBook Booktech Startup of the Year, is the global online literary festival. Launched in 2019 by The Blonde Plotters, Gwyn GB, Kelly Clayton, Deborah Carr, who found travelling to literary festivals expensive from their residence in Jersey in the Channel Islands near France, My VLF provides free access to thousands of books and author interviews, similar to a venue-based literary festival. Co-founder of My VLF, Gwyn GB says, “Although the award has not made much difference in registered users since it’s an industry award, the recognition has prompted new publishers and authors to get in touch with us.” The Covid 19 lockdown has also brought collaborations with publishers who had scheduled book launches, and cancelled British book festivals coming together for My VLF’s Big Book Weekend.

As with most startups, gaps in industry paradigms often precipitate identification of technological solutions. My VLF is similar to Notion Press which was established when engineers, Naveen Valsakumar and Bhargava Adepalley were unable to find a publisher despite friend Jana Pillay’s father owning a publishing house. According to Publishizer’s Lee Constantine, “96% of book proposals get rejected by agents and publishers… And many authors are left to navigate this process on their own… So Publishizer started as a way for authors to crowdfund their own advance by selling pre-order copies… All of these happens before the book is written, so it’s a very lean approach to publishing a book.”

Among start-ups taking the unconventional route in the publishing industry is Qwerty Thoughts. The social book-reading platform’s discussable format of a book enables readers to simultaneously interact with the text and other readers. Co-Founder of Qwerty Thoughts, says, “Every book is a virtual reading room. We have incorporated chat rooms plus live reading. So while you are reading, you can see who all are reading a book at that particular time. You can directly chat with them inside the book; and if you’re reading the same chapter, you can directly have a live chat on that particular chapter or that particular paragraph even which you are reading together”.

The range of publishing startups include publishing start-up veteran, Pothi.com, crowdfunding publisher Unbound, and photobook printer Binder. Co-Founder of Canelo, Michael Bhaskar’s list of publishing startups includes more than 500 companies worldwide. While many companies on Bhaskar’s original 2014 list have remained active, companies like Red Lemonade found it difficult to continue operations. Richard Nash of Red Lemonade, who was unable to raise the capital necessary for business development, explains that “One of the biggest challenges that publishing start-ups face in the East and the West is adoption cycles. It takes a very long time for publishing start-ups to scale… Any investor, they want to see activity on the platform.”

B2B publisher and founder of photobook publisher, Binder, Shubhojit Chatterjee agrees that it is more difficult to retain consumer clients than business clients. Citing Pothi.com as an example of how long it takes to establish a publishing start-up, Shubhojit says, “customer relationship management is really important. Whenever a customer has an issue, we ensure we respond immediately to address their concern… And customers remember that we went the extra mile to resolve their issue.”

Among the first Print-on-Demand companies in India, Pothi.com, has come a long way since it was established in 2008, with nearly 12000 print titles and 8000 e-books presently. Co-founder Abhaya Agarwal attributes the platform’s success to “word-of-mouth publicity. We have always prided ourselves on our customer service and transparency. Because self-publishing can be a very scammy thing… There are tons of companies making huge promises and charging large amounts. So we have always been very careful. we can under-promise and over-deliver but never the other way around.” Abhaya is also proud of being able to provide opportunities to unconventional authors including graphic novel illustrators through the Comix India collaboration.

Of course, Amazon, the tech behemoth that started the publishing disruption, is still going strong with “authors earning more than USD 300 million from the Kindle Direct Publishing (KDP) Select Global Fund in 2019, totalling more than USD 1.1 billion since the launch of Kindle Unlimited.” As Brian Heater & Anthony Ha assert, “Kindle can take credit for doing the lion’s share in changing our perception of what a book is.” As more publishing start-ups try to re-define the reading and publishing experience worldwide, the modern printing press of digital libraries and independent publishing is expected to incorporate more technological solutions that blend existing printing standards with innovations for the narrative of digital humanities.

With Shashi Tharoor’s An Era of Darkness, the British Empire’s Indictment Continues

April 26, 2020May 10, 2020 Supriti MalhotraLeave a comment

Combined with the meanness of a pedlar with the profligacy of a pirate… Thus it was (that) they united the mock majesty of a bloody scepter with the little traffic of a merchant’s counting house, wielding a truncheon with one hand and picking a pocket with the other

– Richard Sheridan

When a 23-year United Nations’ veteran with experience at the Office of the United Nations High Commissioner for Refugees (UNHCR) and UN for Peacekeeping writes about the colonial hegemony of England, how could you refuse? After his famous Oxford Union debate questioning Britain’s reparative responsibility towards ‘her former colonies’ went viral, Shashi Tharoor had publishers clamoring for a more comprehensive exposition. An Era of Darkness: The British Empire in India addresses Britain’s ‘colonial amnesia’ with a perspective-laden history lesson for those unfamiliar with British colonialism and India’s struggle for independence. For those who are familiar with Indian history, the narrative is a trudge through known facts while waiting for Tharoor’s eloquent gems.

Writing as an “Indian of 2016 about the India of two centuries ago and less, animated by a sense of belonging morally and geographically to the land that was once so tragically oppressed by the Raj”, Tharoor meticulously breaks down the British Empire’s arrival and conquest of India, including its barbaric practices against ‘uncivilized’ Indians which were frequently rationalized with the stereotypical stiff upper lip, and the ‘consequences of the Empire’ in post-colonial India. Beginning in 1615 with the arrival of the first British ambassador, Sir Thomas Roe, appearing in Jehangir’s royal court, the author traces the British Empire which had its precursor in the East India Company’s (EIC) trade expansion and the decidedly deliberate ‘looting of India.’ EIC’s expansion was ably supported by British soldiers who destroyed Indian looms and have even been alleged to “break the thumbs of some Bengali weavers, so they could not ply their craft.” While the 1857 Indian mutiny ensured the formal control of the British Crown, imperialist policies began as early as the late 18th century when the East India Company established ‘Mayor’s Courts’ in 1726. However, the supposed ‘rule of law’ established during colonial India refused to accommodate Lord Ripon’s attempt to “allow Indian judges to try British defendants,”

Tharoor systematically argues against British claims of providing India with civilizational tools of education and democracy even as ‘the destruction of India’s thriving manufacturing industries’ laid the foundations of the United Kingdom’s thriving industrial development (Fig. 1). Economist Utsa Patnaik asserts that “between 1765 and 1938, the drain amounted to 9.2 trillion pounds ($45 trillion).” Tharoor also examines Empiric claims of enabling India’s political unity in detail including British expropriation of Indian royal authority and Lord Cornwallis’ ‘Permanent Settlement’ (1793) for 90% revenue from land taxation which exploited village communities in Bengal, Bihar, and Orissa similar to the haciendas in Latin America. Neither is he convinced that British parliamentary democracy is suited for contemporary India which he feels “has created a unique breed of legislator largely unqualified to legislate.”

Share of World GDP (0 - 1998 A.D.) — **Fig. 1: Share of World GDP – United Kingdom vs India**
*Source: Angus Maddison – The World Economy*

Of course, the fairly exhaustive examination of British colonialism does not fail to ponder over the ‘British Colonial Holocaust’ claimed by researchers to be a direct result of the institutional failure of Winston Churchill’s policies during the devastation of the 1943 Bengal famine causing the death of nearly 3 million people. Even Leo Amery, appointed Churchill’s Secretary of State for India in 1940, recorded Churchill’s famous ‘breeding like rabbits‘ quote when he pushed the British Prime Minister to send food supplies to Bengal.

This slideshow requires JavaScript.

According to Tharoor, while the British Empire had forgotten India’s centuries-old historical legacy of cultural assimilation and the consequential embracing of English during its freedom struggle, Britain’s culpability in India’s intellectual subordination is evident in the nation’s 16% literacy at independence. Tharoor asserts that “it is striking that a civilization that had invented the zero, that spawned Aryabhata (who anticipated Galileo, Copernicus, and Kepler by several centuries, and with greater precision), and Susruta (the father of modern surgery had so little to show by way of Indian scientific and technological innovation even under the supposedly benign and stable conditions of Pax Britannica.”

Even as Britain continues its frequent ‘self-exculpation’, barbaric colonial practices have been par for the course in ‘enlightened despotism’ around the world. But the British Empire’s indictment came as early as 1839 when writer and spiritualist William Howitt said, “The scene of exaction, rapacity, and plunder that India became in our hands, and that upon the whole body of the population, forms one of the most disgraceful portions of human history.’ And as Horace Walpole sneered in 1790, “What is England now? A sink of Indian wealth”. Of course, the Kohinoor remains a British Crown Jewel to this day. Whether or not the historical territory of British colonialism in India is familiar to you, An Era of Darkness: The British Empire in India is a shining example of an Indian’s perspective of colonialism.

Socio-Economic Distancing and Edgar Allan Poe’s Masque of Red Death

April 23, 2020April 24, 2020 Supriti MalhotraLeave a comment

As the Wadhawans raced across empty highways to their Mahabaleshwar retreat, media professionals across the country were furious at the flagrant disregard for the national lockdown. Accusations of crony favouritism pointed at elite privilege even as migrant workers trudged across state borders facing the uncertainty of life and livelihood. The socioeconomic distancing caused by the infectious Covid-19 has been evident not just in India but around the world. As Lorena Tacco, an Italian factory worker is quoted in Max Fisher and Emma Bubola report, “Who cares about the workers’ health, while the rich run away”, the rich sit in their high towers, mostly unaffected it seeme, similar to the protagonist in Edgar Allan Poe’s The Masque of the Red Death.

As was true nearly two centuries ago, socioeconomic status has afforded barriers to Covid 19’s indiscriminate spread around the world. According to Irma T. Elo’s analysis of ‘Social Class Differentials in Health and Mortality’, while “educational attainment influences occupational trajectories and earnings…many researchers in public health and sociology interpret the income-health gradient to be causal from income to health,” since a decent income often “facilitates access to health-generating resources.” But Poe, the quintessential twister of tales, had other plans for Prince Prospero in The Masque of the Red Death. Among Poe’s most allegorical works, the mid-19th century tale of social distancing delves into Prospero’s quarantine in a fortified abbey with more than a thousand royal compatriots and the celebratory mood-lifting party after months of isolation against the infection.

Set against the backdrop of the Red Death, a fictitious plague-like disease ravaging the populace in the kingdoms of Prince Prospero, The Masque of the Red Death explores the ubiquity of disease in the luxurious halls of Prospero’s royal hideout while his dominion outside, battles the burdens of widespread sickness. Describing the opulence of Prospero’s masked ball with its extravagant costumes and eclectic entertainment, Poe details the septuple imperial suite which served as the masquerade’s polychromatic venue. Furnished according to a particular colour theme, each of the seven chambers was lit by the stained glass in the Gothic window adjacent to each room, filtering light from torchfire blazing across the corridor. While the first six rooms corresponded to the colour of the stained glass in blue, purple, green, orange, white, violet, the seventh apartment… closely shrouded in black velvet tapestries, and scarlet panes… was ghastly in the extreme. Brett Zimmerman considers the polychromatic symbolism as alluding to the journey of life, from “blue representing Neo-Platonic notion of pre-birth and birth,” to “black as gloom, woe, death, mental degradation, criminality, and red as disease or plague, along with a red-black combination representing infernal love, egotism, and possibly even damnation.”

Perhaps the seventh room’s ebony clock itself was the allegorical representation, its dreadful hourly chime interrupting the merrymaking as the orchestra paused, the masked dancers squirmed, and it was observed that the giddiest grew pale, and the more aged and sedate passed their hands over their brows as if in confused revery or meditation. Coincidently, Poe’s ironic clock resonates in the apocalyptic Doomsday Clock as it presently contemplates the end of the world at “100 seconds to midnight.” The seemingly prescient Edgar Allan Poe describes the final moments of Prospero’s masquerade when the clock strikes midnight announcing the arrival “of a masked figure (who) had out-Heroded Herod” with accoutrements resembling the countenance of a stiffened corpse… besprinkled with the scarlet horror of the Red Death.” The sight of Red Death personified filled Prospero with rage, and he shouted, “Who dares insult us with this blasphemous mockery? Seize him and unmask him — that we may know whom we have to hang at sunrise, from the battlements!” Of course, that is not the end of Poe’s twisted tale!

World Health Organisation - Coronavirus Tweet — World Health Organisation – Coronavirus Tweet

While the world grapples with Covid-19, it has already realised that although socioeconomic disparities can exacerbate the infectious spread, the virus is indiscriminate in its gong of mortality, as Poe stated a couple of centuries ago, “and now was acknowledged the presence of the Red Death. He had come like a thief in the night”, not unlike the coronavirus infection which had even the World Health Organisation fooled until January this year. There is still hope that the impact of Covid-19 can be curtailed, before reaching the pandemic devastation of the deadly Spanish flu in 1918, which killed more people than World War I at somewhere between 20 and 40 million people. As millions cope with the havoc caused by the latest coronavirus, it must be said again– STAY SAFE!

“Asia should take its traditional position as thought leader of the world” – Dr. Rajiv Kumar, Vice-Chairman, NITI Aayog

March 17, 2020May 10, 2020 Supriti MalhotraLeave a comment

Asia and the Emerging International Trading System or perhaps Asia AS the Emerging International Trading System, with more than 1/3 of the world’s population and more than 50% stakeholders in the global value chain, our (Asia’s) positioning in a post-colonial narrative has seen the global flexing of muscles with the US-China trade war causing flurried dialogues of geo-economic influences. Dutch Ambassador to India, Nepal and Bhutan, Martin Van Den Berg avers that “nationalist trade interests have turned to protectionism” and “negotiations are no longer about trade concerns but power politics.” According to Valentina Romei and John Reed who examined purchasing power parity (PPP) adjusted GDP data from the International Monetary Fund (IMF), “Asian economies, as defined by the UN trade and development body UNCTAD, will be larger than the rest of the world combined in 2020.” While External Affairs Minister, Dr. S Jaishankar asserts, “Trade and other forms of economic growth are critical elements of creating more effective multipolarity”, Consul General of the People’s Republic of China, Tang Guocai suggests that “the spirit of global village comes before the global value chain.”

Even as the rising fear of Coronavirus has caused stock markets to dip and affected the free movement of persons, sovereign powers entangled in an increasingly interdependent financial network cannot ignore Asia’s presence as a growing skilled workforce and a mammoth market. For Pearl Group CFO, Sanjay Gandhi, the question is “how do you bring the continuation of business?” Dr. S Jaishankar suggests that, “Competing against those with structural advantages cannot be a casual decision justified by political correctness. There is interest in the world to create additional drivers of growth while ensuring a global strategic balance.”

Held at the J.W. Marriot Hotel in Pune between 28th February to 1st March 2020, the three-day inaugural session organized by the Indian Ministry of External Affairs (MEA) and the Pune International Centre (PIC) considered the push-pull of the periphery towards the centre as represented by existing flaws in the international trading system and its multinational bureaucracy of the World Trade Organisation (WTO), the World Bank, and the United Nations. Former Asst. Secretary General and Deputy Executive Director of UN Women, Lakshmi Puri asserts it is imperative to “change the unequal exchange as represented by the centre-periphery model of trade” for an “equitable multilateral system”

Featuring speakers ranging from government officials from India, Maldives, and Sri Lanka; industry leaders, international dignitaries, and diplomatic experts, the geo-economic conference offered a mélange of perspectives. While the Indian central government was ably represented by Dr. Hardeep Singh Puri (NITI Aayog), Dr. R.S. Sharma (Chairman, TRAI), Dr. Bibek Debroy (Chairman, Prime Minister Economic Advisory Council); Prof. Samir Brahmachari, founder Director of CSIR- Institute of Genomics & Integrative Biology, provided the representative frontier of scientific innovation in India. Aaditya Thackeray, Minister for Tourism, Environment & Protocol, Govt. of Maharashtra, exemplified the next generation of politicians already at the helm of state affairs. International dignitaries included the Amb. Zhang Xiangchen (Chinese Ambassador to WTO) and ministers from Maldives (Uz. Fayyaz Usmail) and Sri Lanka (Shehan Semasinghe).

????????????????????????????????????

As talks veered towards WTO reforms, Dr. Harsha Vardhana Singh, former Deputy Director-General at World Trade Organization, stated, “Given the fact that the US is unwilling to move ahead with the solutions suggested by the panel led by David Walker, plurilateral consensus is essential.” Even as the multi-faceted economic perspectives of developing countries (DCs) work towards gaining a strategic balance between nationalist trade interests and regional cooperation, technological innovations are breaking barriers to trade and sovereign borders. According to Dr. Kishore Mahbubani, Founding Dean of Lee Kuan Yew School of Public Relations and Singapore’s former permanent representative to the United Nations, “Balkans of Asia have succeeded due to the open regionalism approach such as ASEAN”. Dr. Mahbubani also suggested that the balancing factors in geopolitical dynamics will be cultural confidence, the historical legacy of Indians succeeding and very strong domestic government.

While the Indian polity has restored its electoral faith in the Narendra Modi government, former Lead Economist, World Bank, Dr. Jayanta Roy contended that “India has been a hesitant globalizer” and “comprehensive trade and logistics facilitation” is essential for the country’s growth as a leader in the global value chain. Dr. Shailesh Kumar, Chief Data Scientist, Reliance Jio, who wants to “democratize AI” suggested that “We need to Olafy or Uberify these (technological) solutions” and enhance “integration between producers of technology and the farmer or patient.”

Amb. Gautam Bambawale, Hon. Hardeep Singh Puri, Aaditya Thackeray, Bhavish Aggarwal with Dr. Vijay Kelkar and Dr. Raghunath Mashelkar of Pune International Centre

As the world battles with the ramifications of Coronavirus and its implications on the global value chain, the Asia Economic Dialogue has just begun towards a multilateral system that considers geo-specific factors in trade negotiations including differential treatment for least developed countries, fair international arbitration processes and dispute settlements, and the considered accountability of the expansive digital economy. Dr. Rajiv Kumar, Vice-Chairman, NITI Aayog, is certain that “Asia should take its traditional position as thought leader of the world… and it is unarguable that Asia’s economic status should reverse to before colonial times. The question is if the global economy is ready for it?”

Image Source: Pune International Centre

Urban India’s Public Transport is Yet To Arrive!

January 25, 2020May 10, 2020 Supriti MalhotraLeave a comment

Consider the state of public transport in your city – How accessible is the network of public buses or trains…How cost-effective in terms of your intended destination? If you live in an Indian metropolitan city which has begun metro operations, is the situation better or has it become worse? Then consider India’s financial centre, Mumbai, with a population of 13.9 million and a governmental budget sufficient for an additional INR 36 billion for the construction of the Shivaji Memorial in Arabian Sea. Compare to Tokyo, Japan’s financial powerhouse, with a population of 12 million residents. Despite recent upgradation of Mumbai’s BEST buses, the stark contrast of public transport systems in both cities is testimony to poor planning in urban development, rather than access to resources. While Mumbai has the second highest migrant influx per year after Hyderabad, India’s annual rate of urbanization of 2.37% has burdened the public infrastructure in nearly 500 cities comprising more than 70% of the India’s urban population.

Although capacity building has become a developmental norm since decades, instead of adequate development that envisions future needs, governmental projects for urban transportation have been playing catch up. Despite initiatives for city-specific Unified Metropolitan Transport Authority(UMTA) and the Sustainable Urban Transport Project (SUTP) including capacity building projects being implemented under various schemes such as Jawaharlal Nehru National Urban Renewal Mission and Atal Mission for Rejuvenation & Urban Transformation (AMRUT), India’s public transport system (Fig. 1) remains fragmented and lacking in meeting the requisite demand.

Fig. 2: Mode Share in Various Indian Cities (2013) Source: Ministry of Housing and Urban Affairs

According to Rupa Nandy, Regional Head, UITP India (International Association of Public Transport), the biggest challenge is that “there are no adequate public transportation systems that exist in India.” Combined with multiple authorities instead of a centralised authority, “seamless journey experience to the user” has been difficult to achieve. Although Kolkata (57%), Hyderabad (49%), and Mumbai (44%) utilize public transport than any other mode of transport, public transportation facilities in major Indian metropolitan cities are inadequate on varying parameters such as availability, frequency, capacity and fleet condition. Compare India’s population of nearly 1.37 billion to Singapore’s 5.70 million. Perhaps the hybrid challenges of developing urban transport can be addressed with best practices from Singapore’s development planning which has resulted in nearly 80 per cent of trips (4.24 million) in the country performed on Public Transport comprising of bus, MRT, LRT, Taxis.

To mitigate the burden of urbanization on infrastructure, the central and state governments have initiated multiple initiatives such as developing metro rail systems (Fig. 2) and technological integration through data sharing such as General Transit Feed Specification (GTFS). However, inadequate support from the public transportation available in many urban agglomerations in India has resulted in the expansion of private vehicle ownership and shared mobility services, which has caused traffic congestions across multiple cities. According to NITI Aayog’s Transforming India’s Mobility Report, “Citizens spend almost 1.3-1.6x additional time in peak traffic for our top four metros, compared to 0.6x for Singapore and Hong Kong.”

Metro Rail in India (February 2019) - Operational (642 KM) and Under Construction (691 KM) | Source: Ministry of Housing and Urban Affairs and Maps of India — Fig. 2: Metro Rail in India (February 2019) – Operational (642 KM) and Under Construction (691 KM) Source: Ministry of Housing and Urban Affairs and Maps of India

Adoption of technological solutions have been similarly fragmented. While Kochi was the first city to integrate GTFS data with the Chalo app for commuters, Delhi is rapidly integrating its public transportation system through initiatives such as the Delhi Integrated Multi-Modal Transit System, mobile applications such as PoochhO and the Common Mobility Card (ONE). NITI Aayog’s Transforming India’s Mobility Report suggests that economic loss of congestion has been estimated “at over USD 22 billion annually for India’s top four metros.” In addition, challenges in India’s urban transport development include safety issues such as adequate installation of CCTV cameras, and enhancing accessibility for persons with disabilities through the Accessible India campaign.

Despite multifarious transport development schemes being implemented, including the Pradhan Mantri Jal Marg Yojana (PMJMY)’s mission envisages creation of 110 new waterways across the country, the diversity of India’s urban agglomerations present hybrid challenges for transit-oriented urban planning. Even as Nirmala Sitharaman recently announced a INR 102 lakh crore national infrastructure pipeline, the Indian Government has already begun multi-administrative integration, beginning with Indian Railways’ restructuring through the Indian Railway Management Service (IRMS). While effective utilisation of technological solutions can enhance seamless integration in multi-modal connectivity, customising city mobility plans for mode appropriateness are essential to developing the transport infrastructure and ensure productive deployment of resources. Even as public transport agencies in various small towns and metropolitan cities of India compete with ride-sharing services such as Uber and Ola expanding across the country, the hybrid challenges of developing urban India’s existing public transport systems will require faster adoption of technological solutions and strengthening integrations between multiple operators and agencies around the country.

Cover Image Source: World Bank

GadgetWise – Smartphone Apps That Will Make You Smarter in 2020!

December 27, 2019May 10, 2020 Supriti MalhotraLeave a comment

5 million apps! That’s how many options are available in the leading app stores worldwide in 2019. With Google Play Store and App Store listing more than 2 million apps, the consumer is not only spoiled for choice but uncertainty as well. As you wade through the multitude of choices in this digital maze, worrying about having enough space on your memory card (or maybe not), the criticism of ‘too much time spent on the phone” might not consider the positive aspects that smartphones provide in terms of productivity and personal well-being.

From educational apps to productivity enhancers, from apps which track your health or exercise/diet to options for daily motivational quotes or regular happiness assessments; the multi-million dollar apps industry provides customisation that might come at a premium but is often available for free. If you’re looking for the best, these are the most popular apps among those downloaded:

Educational Apps

For students grappling with grueling school schedules which are increasingly competitive, mobile apps can provide an edge in academic preparation. While content libraries such as Epic and Khan Academy offer a range of educational material including audio-books and videos, games like Dragonbox Algebra 5+ and 12+ ensure math-haters have a fun way to learn the dreaded subject. 300 million language enthusiasts love Duolingo for its Candy-Crush approach to learning nearly 35 languages.

Available schedulers include iStudiez Pro and myHomework Student Planner, and knowledge wizards such as Socratic and Wolfram Alpha provide problem-solving ranging from a simple history factoid to bewildering questions in categories such as mathematics, science and technology as well as society and culture. Last-minute exam preparation is easy with Quizlet which allows you to create flashcards for note-taking or speed-testing your memory along with the option of downloading from among 335,784,000 existing study sets. Desmos Graphing Calculator is even being incorporated into school assessments and testing such as the California Assessment of Student Performance and Progress by state organisations. While apps such as Tynker: Coding for Kids and SoloLearn offer free lessons in computer programming, online learning platforms such as Meritnation, Toppr, Gradeup, and Coursera have apps for mobile learning. So, even if your kid seems to be wasting time on their phone, they could just be self-starters engrossed in an educational app.

Medical/Health Apps

BlueStar Health management has been made easier with apps like BlueStar and mySugr for patients with Diabetes, along with options to manage your medication with Dosecast and CareZone. While Medimetry, Doctor Insta, and Lybrate provide online consultation services; Portea and Zoctr assist with home healthcare services. Along with facilitating diagnostic tests, Docprime, Practo, and Credihealth also make booking appointments with doctors easier.

Even as doctor consultations anytime-anywhere is the recent healthcare trend, advances in mobile technology have ensured portable medical testing such as ultrasounds by Lumify and skin cancer screening by SkinVision. Updated information about clinical trials worldwide is also available from Guideline Central and Clinical Trials Mobile for those seeking to participate. In case of emergencies, there are apps such as VMEDO and Medulance which you can rely on for booking ambulances and finding registered blood donors near you.

Exercise/Diet Apps

In 2019, more than 800 million people use fitness apps worldwide for calorie counting, workout companions, or barcode scanning for nutritional information. As the digital fitness industry grows exponentially, verifiable data is important for diet plans to work. Among the leading weight loss apps, Lose It! offers a personalised analysis based on your daily diet log (including ‘Snap It’ for tracking portion sizes) to provide a projected date for achieving your desired weight. With curated nutritional information about ‘7 million+ foods, restaurant items and brands from around the world’ and integration with fitness wearables, Lose It! is among the most user-friendly apps.

Similar weight-loss apps include MyFitnessPal which has the additional feature of a barcode scanner and FatSecret which includes community support. While Fooducate grades food items based on scanned nutritional information, HealthyOut scans nearby restaurants for healthy options. Leading workout apps include Map My Fitness, Nike Run Club, Strava, Freeletics and Yoga Studio. On-demand workout streaming is also available from NEOU. If the motivation Diet Coach (Android/ iOS) offers isn’t enough, you can sign up for Sweatcoin (in select countries) and collect sweatcoins for outdoor walking/running. The sweatcoin is a digital currency which can be exchanged for goods from its 300+ partners.

Productivity Apps

From organisers that remind you about your schedule to integrated task automation, apps for productivity depend on personal requirements. While Evernote helps with note-taking including “meeting notes, web pages, projects, to-do lists”, IFTTT (Android, iOS) is ideal for automating tasks based on an an “If This, Then That” structure. Organising to-do lists are made easy with apps such as TickTick which includes shareable tasks, with Trello and ToDoist extending to project management features. Trello’s upgrades (Power-Ups) provide enhanced workflow integration with third-party services such as InVision, Jira, Salesforce and Slack. Of course, Dropbox remains one of the most popular integrations for online storage and sharing.

Self-Care Apps

According to the Institute for Health Metrics Evaluation (IHME), depressive disorders are among the top three causes for disability globally. Considering nearly 500 million people suffer from mental disorders worldwide, it is not surprising that self-care market is generating more than USD 10 billion in annual revenue. Apps to enhance well-being include gaming solutions from SuperBetter and Happify, meditative techniques from Calm and Headspace, and CBT mood trackers based on cognitive behaviour therapy such as MoodKit and Sanvello. While Breathe2Relax (Android/iOS) offers tips on diaphragmatic breathing for stress management, MindShift provides strategies for coping with anxiety. When all you need is a calming soundscape, Relax Melodies includes “100 soothing sounds and music” that can be combined for a meditative playlist. For that gentle reminder to ‘Rest, Hydrate, Fuel, Breathe, Move’, Aloe Bud is around to make sure you take care of yourself.

While the jury is still out about the accuracy of nutritional/healthcare information available on many apps, research suggests that apps which promote physical activity have been found to be generally effective. Considering consumer well-being in the digital economy extends beyond financial measures, the expanding app landscape can be harnessed to bring positive changes to your life. Whether tapping into a knowledge database or finding the fitness app that works for you, sometimes even a gentle reminder could be sufficient for self-improvement.

List of apps mentioned in the report for your easy reference –

Educational Apps

Medical/Health Apps

Exercise/Diet Apps

Productivity Apps

Self-Care Apps

Please take the following survey to help us understand how our readers use their smart phones and apps.

Once you have taken the survey, please click here to view the responses.

The Modern Junkyard – Electronic Waste and the Right to Repair

December 13, 2019May 10, 2020 Supriti MalhotraLeave a comment

44.7 million metric t onnes of e-waste in the modern junkyard and 8 million tonnes of plastic dumped in the oceans ANNUALLY! That’s a lot of waste management each year.

Mapping out E-waste | Source: World Economic Forum

With the global economy expected to be flush with 25- 50 billion electrical goods by 2020, it’s not surprising that policymakers worldwide are focused on waste management solutions. Considering that even solar energy’s photo-voltaic (PV) modules are likely to leave behind 90 million metric tons of waste by 2050 each year, the hazardous impact to environment and health is, as yet, not adequately discernible.

Woman Washing Clothes in Chinese River | Source: Greenpeace

The concomitant environmental degradation is subject to measurable scrutiny, but nearly 80% of e-waste presently remains unaccounted for. Meanwhile, millions of tonnes are being shipped off to developing countries in Asia and Africa in a centre-periphery model that has existed for centuries. The Agbogbloshie dump near Ghana’s capital, Accra and Guiyu in China’s Guangdong Province are among the largest e-waste dumps in the world, with the Giuyu waste junkyard spanning 52 sq. km and more than 5000 family-run recycling workshops. In India, northern Delhi’s Seelampur is locked in a battle of noxious fumes in a city with the highest air pollution in the world.

Harmful Effects of e-Waste Dumping | Source: Greenpeace

Although “67 countries have enacted legislation to deal with the e-waste they generate” including India’s E-Waste (Management) Rules, 2016, an increasingly developed world is characterized by new gadgets that are cheaper to purchase than repair. According to leading Right to Repair activist, Gay Gordon-Byrne, the trend is going to continue – “Because the cost of manufacturing will drive those changes. People are competing on price at the retail level. So, you know, speaker A is a hundred dollars and speaker B is $200, and you can fix speaker B, but not A, Well, if you’re like everybody else, you could buy the cheaper one, right? Which is probably assembled with a lot more glue and a lot less mechanical fasteners, just because of the cost of manufacturing.”

E-Waste Smelting in Java | Source: Greenpeace

With annual e-waste “equivalent to almost 4,500 Eiffel Towers,” the burgeoning Right to Repair movement is offering an alternative. While modern consumer culture engenders product disposability, 1,653 Repair Café groups held nearly 20000 meetings in 2018, repairing “more than 350,000 products” while preventing “around 350,000 kilograms of waste.” In India, the first Repair Café was organised in September 2015 by Purna Sarkar and Antara Mukherjee at Rangoli Metro Art Centre on MG Road, Bengaluru. According to graphic designer, Antara, “It’s a hands-on approach. Volunteers will help you with the repair, will tell you what could go wrong. Basically, get people interested… A direct way to apply your intellect.”

While the Indian Repair Café has not yet ventured into high-end electronic repair such as cameras, printers, and mobile phones, their 39 workshops have a 90% repair rate, with a landfill diversion of nearly 4300 kg. Most of the 1010 items at the Bengaluru workshops include kitchen equipment such as “mixies, grinders, hand blenders” and household items including “radios, cordless landline phones, and mosquito rackets.”

The Right to Repair Movement | Source: Great Lakes Electronic Corporation

India is ranked as the 5^th highest generator worldwide for its yearly e-waste of 2 million tonnes which is expected to grow at a rate of 30% annually. Despite 178 registered e-waste recyclers in India, the informal sector forms an unorganized industry within this circular economy in clusters such as Shastri park, Seelampur, Mustafabad in Delhi, and Moradabad in UP. Open burning and acid stripping are involved in e-waste recycling of electrical and electronic equipment (EEE) such as PCBs (Printed Circuit Board).

Repair Cafe, Bengaluru

As part of India’s e-waste strategy, “the Ministry of Electronics and Information Technology has developed indigenous technology at C-MET and Central Institute of Plastics Engineering & Technology (CIPET) for recovery of precious metals and plastics from e-waste respectively,” and implemented an awareness programme involving “more than 3 lakh participants during 600 workshops and activities.”

E-Waste Dismantling in Sangrampur | Source: Sean Gallagher

“More than 100 million computers are thrown away annually in the United States, with China discarding 160 million electronic devices a year,” according to The Energy and Resources Institute. Despite the Basel Ban Amendment for banning export of hazardous wastes becoming international law, coun tries that have not yet ratified the amendment include “Canada, Japan, Australia, New Zealand, South Korea, Russia, India, Brazil, Mexico, and the global leader in waste per-capita, the United States.” Simultaneously, the European Union recently passed legislation requiring manufacturers to adhere to ‘Right to Repair’ standards based on its ‘Energy efficiency first’ principle, while activists battle for similar legislation in the United States. For Gay Gordon-Byrne, “Legislation just takes a long time. That’s the number one challenge.”

While the Right to Repair movement gathers momentum worldwide, it is crucial that effective implementation of waste management legislation is as integrated as the global digital economy, very least, if there is to be any hope of reversing global environmental degradation and the resultant climate change tide!